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The American Food Network Rise

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By Scott Nelson


This network channel was among the earliest that were formed aimed at airing programs that were related to cooking and food. The American Food Network is a cable and television channel that operates worldwide. The viewers of these programs have been steadily growing since the beginning of this program and by 2015 there were about 96 million views.

It was developed in the early 1990s as the TV Food Network but has changed its brand name to the Food Network. It has got two distinct ownerships; that is 70% by Scripps Network Interactive and 30% by Tribune Cable Venture though Scripps Network mainly directs it.

Bing acutely aware of the different audience they are serving, the programs aired by Food Network is categorized into two on the time of airing. During the day, the programs offered are known as the food network in the kitchen which mainly deals with cooking tutorials from chefs. At night, we have the Night time show which is a collection of entertainment food programs that are food related.

For the programs that are aired during the days, the viewers can sharpen their cooking skills through being given tips by respected chefs who host these programs. Recipes of different kinds of foreign foods are always showcased. This enables their viewers to have a taste of other cultures.

Apart from learning of different recipes, there are programs which teach on local ingredients. Through these skilled chefs, the viewers are impacted with new skills of preparing their shared meals, which they have been eating for many parts of their lives, using different approaches hence making them more appetizing.

The management had studied their market and realized that most of the viewers are not into their programs because of wanting to be good cooks but for the fun of watching the cooking done by the experienced chefs. Therefore, the management opted to increase the number of programs that were mainly for entertainment but still food related.

Of the many entertainment programs aired, cooking competition programs are the most watched. In most cases it involves several cooks who have are expected to prepare a food kind of their choice using the ingredients that will be provided for fixed periods of time. A selected jury is there to give a verdict of who was the best and receives a prize.

These competitive programs had managed to amerce large viewers including men who were represented by very few of their kind. This has been due to the fact that they introduced documentaries on the culinary arts and reality shows that showcase foods and cooking. Owing to this, the management opted to increase the number of such programs. Such programs included it, Star guy, Guys Grocery Games among many others and by 2015 they have 16 such programs compared to only 2 in 2005.

This is mainly attributed to their daily increased viewers who have been attracted more to this channel since the introduction of reality show and documentaries on food and cooking. Their product extension programs have also enhanced their continued market which has always been sky rocketed. One of them is the developing of a video game for their young fans and also having other sister channels.




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