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How To Achieve Effective Retail Jewelry Displays And Packaging

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By Frances Wright


There is more to arranging necklaces and bracelets than stands and risers. To capture the eyes of busy clients, there are several things you will have to do as explained in this article. Go through the paragraphs that follow for some of the issues to address in retail jewelry displays and packaging.

When arranging jewelry for sale within your store, ensure you create suitable proportion and dimension. The stands, risers or any other form of display you use should not be too small or big. Each item placed on them should complement the space around it. You also want to maintain a balanced look through using the right shapes, colors and textures. The use of too many visuals is likely to confuse customers and should be avoided.

Contrast is a powerful method of grabbing the attention of your customers. Remember, you have utmost fifteen seconds to capture the eyes of the clients who visit your shop. If there is any one item you want people to focus on, find a way of making it stand out. It is thus important to select an appropriate color scheme to use. However, take caution as too much color can be confusing.

Create the right depth and dimension for your gallery or store. This requires carefully positioning each piece in a particular place while avoiding overcrowding. Your shop also needs to be well lit if the desired shine from the necklaces and earrings is to be achieved. The use of mirrors of varying sizes and shapes is also recommended, especially for smaller spaces like booths.

Customers want to know the price without having to ask you or your sales staff. It is thus critical that you attach corresponding price tags to each piece you have on sale. When on an exhibition, printing and conveniently displaying the tags will save your employees the trouble of dealing with many queries. This will also be exceptionally convenient and necessary to those doing window shopping as they may come to purchase later.

It is important to regularly inspect your retail store to identify packages and risers that require maintenance. You can do this by checking all the stands and equipment in adequate light to determine if there are areas that need attention. Additionally, you want to thoroughly clean any area where dust and dirt have gathered. If you realize that some items are beyond repair, buy replacements.

There are a various places from which you can source for the right in-store equipment. First, you may need to research for online suppliers over the internet. With the many suggestions you will find, identifying the best should not be hard. Still, you may seek referrals from people close to you or other people running businesses similar to yours.

One of the most important things to look for in the right seller is the level of experience. You want to settle on people who have been in the industry for over five years. Such companies are likely to provide products of higher quality due to the skills they have gathered over time. Lastly, compare a number of quotations to avoid being overcharged by any particular source.




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